How Paradigm Vendo Became a Game-Changer for Bruin Remodeling Group
A Vision for Modernization
When Scott Hessen took ownership of Bruin Remodeling Group in 2022, his goal was clear: modernize, professionalize, and streamline operations while delivering an exceptional customer experience. With a legacy business and a growing team, Scott knew that transitioning away from paper-based quoting and manual processes would be key to achieving his vision.
“I wanted to grow the business and elevate our consumer experience, moving off paper was essential, but I also knew it would be a heavy lift without the right partner,” said Scott Hessen.
Bruin Remodeling Group adopted Paradigm Vendo after learning that their primary window supplier, Okna Windows, had pre-populated its entire catalog into the platform.
Complexity, Customization & Scalability
With a large and expanding product catalog across windows, doors, siding, and roofing, Scott understood that creating an internal digital system from scratch would be time-consuming and resource-intensive. He needed a solution that could handle deep customization, integrate with existing tools like MarketSharp, and still be easy for sales reps to adopt.
Scott Hessen, Owner, highlighted the value of Paradigm Vendo by saying, “We’re not a small company, but we’re not endlessly resourced either. Starting from scratch wasn’t realistic”.
A Smooth Transition
Scott’s team began by rolling out Paradigm Vendo for windows and doors using both Okna and ProVia EntryLink, then expanded into siding and roofing by having Paradigm custom-build catalogs for those product lines as well. They also began exploring Paradigm Payments to round out the full sales-to-contract workflow.
Despite the inherent challenges of shifting to a digital platform, Scott praised Paradigm’s customer success team for making the onboarding experience simple and supportive. The app integrated seamlessly with Bruin Remodeling Group’s CRM and contract documents, requiring minimal disruption to their established process.
Higher Close Rates & Elevated Professionalism
Since implementing Paradigm Vendo, Scott and his team have seen measurable improvement in customer experience and first-call close rates. Visual product configuration, annotated inspections, and guided presentations have increased confidence in the home and conversions.
“Customers notice the professionalism. They’re not guessing what the product will look like. There’s more certainty, more trust and it shows in our numbers.” said Scott Hessen, Owner of Bruin Remodeling Group. “ It’s safe to say that we’ve seen about a 5% bump in conversion, and our average ticket has increased by about $1,000 since we’ve transitioned over to Paradigm Vendo.”
A Game-Changing Tool
Paradigm Vendo has become Bruin Remodeling Group’s go-to selling platform across all product lines, elevating not only their customer experience but their internal efficiency and competitive advantage.
When Scott Hessen, Owner of Bruin Remodeling Group, was asked if he would recommend Paradigm Vendo to others, he said, “Would I recommend it? No, because I don’t want the secret to get out! But seriously, it’s a game-changer. Absolutely worth investing in, every day of the week and twice on Sunday.”