WindowRama Enhancing Sales Efficiency with Paradigm Vendo
Drive Sales Growth with Winning Technology
WindowRama, a leading window and door retailer with 24 locations, recognized the need to streamline their sales process and improve efficiency. To address challenges related to quoting, scheduling, and sales presentations, they decided to implement Paradigm Vendo™, a comprehensive sales and quoting tool. This decision marked a significant step towards enhancing their operations and providing better service to their customers.
In September 2023, WindowRama began exploring Paradigm Vendo to tackle the inefficiencies in their install division’s sales process. By March 2024, they had successfully launched their Paradigm Vendo platform. The initial rollout included training sessions and a phased approach to ensure smooth adoption. The team quickly adapted to the new system, embracing the change and recognizing the benefits it brought to their daily operations.
Before Paradigm Vendo, WindowRama’s sales process was cumbersome and time-consuming. Salespeople used laptops to generate quotes, which involved multiple steps and manual data entry. This often led to errors and inefficiencies.
With Paradigm Vendo in place, the quoting process became streamlined and efficient, allowing salespeople to focus more on their customers and less on manual data entry.
Labor-Intensive Quoting, Slow Turnaround Times, and Clunky Sales Presentations
Salespeople in the install division at WindowRama used laptops and iPads to access portals for Andersen or MI Windows and Doors, generate quotes, and manually enter data into a workbook to create prices. This process was time-consuming and had to be repeated for every quote, resulting in an average turnaround time for measures of 12-14 days.
The lengthy process led to lower close rates for sales and fewer installations booked. Additionally, using laptops for presentations was cumbersome, causing customers to focus more on price shopping rather than the product itself.