WindowRama Enhancing Sales Efficiency with Paradigm Vendo
Drive Sales Growth with Winning Technology
WindowRama, a leading window and door retailer with 24 locations, recognized the need to streamline their sales process and improve efficiency. To address challenges related to quoting, scheduling, and sales presentations, they decided to implement Paradigm Vendo™, a comprehensive sales and quoting tool. This decision marked a significant step towards enhancing their operations and providing better service to their customers.
In September 2023, WindowRama began exploring Paradigm Vendo to tackle the inefficiencies in their install division’s sales process. By March 2024, they had successfully launched their Paradigm Vendo platform. The initial rollout included training sessions and a phased approach to ensure smooth adoption. The team quickly adapted to the new system, embracing the change and recognizing the benefits it brought to their daily operations.
Before Paradigm Vendo, WindowRama’s sales process was cumbersome and time-consuming. Salespeople used laptops to generate quotes, which involved multiple steps and manual data entry. This often led to errors and inefficiencies.
With Paradigm Vendo in place, the quoting process became streamlined and efficient, allowing salespeople to focus more on their customers and less on manual data entry.
Labor-Intensive Quoting, Slow Turnaround Times, and Clunky Sales Presentations
Salespeople in the install division at WindowRama used laptops and iPads to access portals for Andersen or MI Windows and Doors, generate quotes, and manually enter data into a workbook to create prices. This process was time-consuming and had to be repeated for every quote, resulting in an average turnaround time for measures of 12-14 days.
The lengthy process led to lower close rates for sales and fewer installations booked. Additionally, using laptops for presentations was cumbersome, causing customers to focus more on price shopping rather than the product itself.
Live Pricing Catalogs, Reducing Errors, Saving Time
Paradigm Vendo significantly improved the quoting process for WindowRama by integrating live pricing catalogs and automating many of the manual steps. This not only reduced errors but also saved time, allowing salespeople to focus more on customer interactions. The user-friendly interface and iPad compatibility made it easier for salespeople to present quotes and engage with customers.
Joe Maggio, Regional Sales Manager at WindowRama, highlighted the benefits, saying, “Being able to hand the screen to the customer and show them things is definitely a lot better than it was… it’s more professional now when we’re in the home.”
In summer 2024, Paradigm Vendo released the Second Measure Module, a post-sale feature that allows measure techs to return to the home to finalize accurate measurements and unit information, helping to reduce mis-ordering. This module is a standard feature offered by Paradigm Vendo after a successful setup.
Since implementing Paradigm Vendo, WindowRama has achieved significant improvements in profitability and turnaround times. The streamlined quoting and ordering system has led to faster turnaround times and increased customer satisfaction. Specifically, the turnaround time for measures improved dramatically from 12-14 days to just 2-3 days. This improvement has helped WindowRama meet its goal of turning jobs within 5 days and delivering products to customers faster.
Additionally, the team has experienced fewer errors and a more efficient workflow, contributing to overall enhanced performance.
Paradigm Vendo has proven to be a valuable tool for WindowRama, enhancing their install division’s sales efficiency and overall customer experience. The successful implementation and positive results demonstrate the potential benefits of adopting a comprehensive sales and quoting solution like Paradigm Vendo.
Michael Hoitt, Vice President In-Home Division of WindowRama summarizes their experience by saying, “Great platform, live pricing, user-friendly, and awesome people.”