How AI is Reshaping Homeowners Online Search Habits

Homeowner search habits are reshaping contractor sales and marketing. 

Spoiler alert: AI is driving the shift. 

In this episode of Talking Top 500 with Qualified Remodeler, Marcus Sheridan explores the buyer’s shift from traditional search rankings to AI-driven recommendations.  

With AI leading the charge, digital credibility is a challenge that many contractors are uncertain how to face. Pricing transparency and educational content matter now more than ever. Tools like estimators, configurators, videos, and FAQs are essential to ranking visibility.  

For contractors using Paradigm Vendo, the message is clear: your website and digital sales experience are no longer just marketing tools, they are a critical part of how future customers find, evaluate, and choose your business.  

Listen to the full Podcast:

About: Talking Top 500 is a podcast from Qualified Remodeler magazine, hosted by Patrick O’Toole. It focuses on the home improvement and remodeling industry, featuring conversations with executives, consultants, and thought leaders. Visit the www.qualifiedremodeler.com/talking-top-500 for more episodes.